Don Norman's Inspiring Talk

Don Norman on 3 ways good design makes you happy.


This is a talk I just watched presented by Don Norman about how good design make you happy, through three ways. They are Cognitive (beauty), visceral (subconscious), and reflective. He talks about how cognition is about understanding the world, emotion is about interpreting it and reflective is the super ego that looks over what's going on. Don comes out with some really interesting theories in this talk, which I have reflected on in my current project. This is an inspiring presentation and I recommend watching this.